Witness the Impact of the French Touch
From 10 October 2012 to 31 March 2013
French graphic art and music in the 1990s
For visitors coming to Paris, the Musée des Arts Décoratifs (Museum of Decorative Arts) may not be high on their lists of museums to visit, but it should be. From classical decorations to modern interpretations of style, this museum reveals how societies have lived within a framework that rests upon appreciation of beauty and aesthetics in everyday life. This exploration can take many forms, and currently the museum is revealing one of the more modern interpretations of aesthetics. In an exhibition called 'French Touch,' the Musée des Arts Décoratifs celebrates the collaborations between musicians and French graphic artists in the 1990s. Works by graphic artists working with world-famous French musicians such as Daft Punk and Air are therefore displayed and contextualized in this exhibit. These collaborations began an era of graphic art during which graphic artists were proud to be part of the commercial landscape. In fact, many of them refused to join in with the purely cultural graphic art world. However, just because these artists were part of the commercial culture did not mean that they were afraid to challenge it. This mix of electronic music, consumerism and art was one of the major zeitgeists of the 1990s in France, and the 'French Touch' exhibition enables visitors to discover the history and importance of this movement.